HOWARD PHILLIPS LOVECRAFT
AT THE MOUNTAINS OF MADNESS
[1936]

The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.

___CONTROL FEAR Research Project { MA Degree Graphic Communication } London College of Communication / University of Arts London.

CONTROL FEAR explores the relationship between control and fear in mass communication.
This animation shows 6 visual experiments exploring where the balance between FEAR / REASSURANCE and CONTROL becomes dysfunctional.

The question to investigate is: could this excess of control visibly alterate the Look&Feel of a city?