The activitiy of STRUCTURAL ONDON [ building company specialised on the basements business ] is highlighted by lines and type
SOLIDITY OF THE BUILDING [ grey background / vertical narrow font / brackets like building walls
REFERENCE TO THE BASEMENT [ The bottom-side of the brand refers to the London basements
MOVEMENT [ Different font weights / brackets pointing in opposite directions creating tension
FLEXIBLE LOGO [ white colour on dark background make the logo modern / reverse on lighter background
SQUARED SHAPE [ reproducible either in very small {t-shirts} and big size {on vans and billborads}.
ONE COLOUR ONLY [ black&white low cost of production make affordable top-end quality paper/materials: sturdy and thick card will make stand out and realise the feeling of solidity of the STRUCTURAL LONDON works
